Challenges with the Fitness  Business Model?

  1. FINANCIAL – The Average Fitness Professional wage is £15,000 per year and lots of outside factor’s often cap this.
  2. NO LADDER – Very Often Fitness Professional’s wages will not rise from decade to decade. They sell time but time runs out.
  3. NO WORK LIFE BALANCE – the nature of the work is very erratic working hours – 6am starts / 9pm finishes to work 7-8 hours.
  4. THE INDUSTRY DOSNT APPRECIATE THEM – The fitness industry is always holding back the potential of the trainer/Instructor.
  5. JOB INSECRUITY – Time of year (XMAS), Holidays, Sickness (NO WORK)
  6. GLAMOUR TITLE – but still living month to month financially.
  7. BAD CLIENT RESULTS – Clients continue to fail as they set EXPENSIVE, NON-PRACTICAL, UN-BALANCED, UN-REALISTIC dietary plans.
  8. LIMITED TIME – Look after 30 clients and then what? Limited opportunity to teach other skills learnt and benefit from it financially(royalty)
  9. RUN DOWN – PTs who don’t look forward to the last two sessions of the day! Some overweight some, not getting adequate nutrition based on the active lifestyle they lead.
  10. NO CLEAR VISION OF THE THEIR FUTURE. – Opportunities become fewer with age and frustration with the industry builds over time
  11. 60% LEAVE THE INDUSRTY WITHIN 4 YEARS – so many wasted skill

Benefits of 24 Fit Business Model – Why 60% growth?

  1. Offer a wellness solution as defined by The 24 Fit Club Concept, not just one part of it, such as an exercise programme. And personalised solutions with education and aftercare.
  2. Clients motivated, they see results with body composition tetsing and Challenges: Level 10 , 24 Fit, 5 weeks to 5 k.
  3.  The nutrition programmes work, we get results: The Science of Meal Replacement, Cellular Nutrition, Herbal Science and The Power of Protein. Herbalife have 30% of the world market for meal replacements. Programmes: ” Get Lean Fit”, Get ripped with 24Fit”, performance nutrition
  4. Simple solutions: skipping breakfast have a shake, min 15 g of protein per meal, strength training 3 times a week etc etc .
  5. Body Composition Testing – Why isn’t everyone doing this? All gyms and slimming clubs??
  6. Huge demand for products and services i.e. numbers overweight, diabetes epidemic and numbers playing sports.
  7. Wellness Trends – Plant based protein is hot! – Consumers focus on body shape not just counting calories, body fat not weight. They are aware that protein can assist in weight management and provide a feeling of fullness. And the benefits of plant protein are gaining momentum. A trend towards fitness based results.
  8. Support of large and successful company operating in 80 countries. e.g. marketing and training support
  9. Huge success with our 3 day trial a great tool for referral marketing.
  10. Facebook as a business tool, using secret facebook groups, for example
  11. 24Fit coaches get in the best shape of their lives and then inspire others.
  12. Herbalife 24 Performance Nutrition is attracting a younger more athletic distributor group.
  13.  Sponsorships – Ronaldo and so many more
  14. Incomes