Background

A group of younger Wellness Coaches.

Whats the background? State of Fitness Industry?

Fitness industry always trying to re-invent itself. From bodybuilding in 70s and 80s. To fitness boom 1980 to 2010 through aerobics, step, spinning. Now maybe will move into Wellness Age?
Reluctance of health clubs to measure results. Scared what they may find!
Reluctance to recognise that the main reason people go is weight loss
Clients lose motivation and stop their fitness programme. Gyms lose their members.
65% of personal trainers leave their jobs after 3 months, long hours, job satisfaction is low
Pts, Fitness Instructors Dance teachers income stays at 15k after 1, 3, 5, 7 years
The average PT only lasts 18 months in the industry.
80% of any successful business is about marketing but many working in fitness lack expertise in this area
How to get results for clients? Is an exercise programme on its own, sufficient to get a result. Weight loss 80% nutrition 20% exercise. Fitness 50/50%, Body building 70% nutrition, 30% exercise.
Exercise programme only = limited results.
How to keep clients motivated? Tracking their progress?

Some Interesting Facts

The average person spends 120 minutes and week exercising = Calories out!
The average person spends 280 minutes a week eating = Calories in!
It’s takes 3 minutes to eat a slice of pizza. . . It takes 20 minutes to burn it of.
80% of people who have a gym membership don’t use it.
Due to soil depletion some of our natural foods contain 75% less micronutrients than the did 50 years ago.
Only 20% of adults and only 10% of children eat 5 portions of fruit and veg a day.
Average Brit spends £110 a month on takeaways.
90% of diets fail because deprecation leads to tiredness, hunger, cravings and loss of will power.
The single most effective tool in the battle of obesity is. . . EDUCATION!
If only there was a time efficient, cost effective, way get a guaranteed nutrition rich diet so you could lose weight and feel great without feeling hungry or tired, without becoming a nutritionist or chef and having someone to guide, educate and support you along the way.
The business that creates this will surely change the world?!

Presentations

Background to the company www.wellnessincome.co.uk