A group of younger Wellness Coaches.

A group of younger Wellness Coaches.

Whats the background? State of Fitness Industry?

  • Fitness industry always trying to re-invent itself. From bodybuilding in 70s and 80s. To fitness boom 1980 to 2010 through aerobics, step, spinning. Now maybe will move into Wellness Age?
  • Reluctance of health clubs to measure results. Scared what they may find!
  • Reluctance to recognise that the main reason people go is weight loss
  • Clients lose motivation and stop their fitness programme. Gyms lose their members.
  • 65% of personal trainers leave their jobs after 3 months, long hours, job satisfaction is low
  • Pts, Fitness Instructors Dance teachers income stays at 15k after 1, 3, 5, 7 years
  • The average PT only lasts 18 months in the industry.
  • 80% of any successful business is about marketing but many working in fitness lack expertise in this area
  • How to get results for clients? Is an exercise programme on its own, sufficient to get a result. Weight loss 80% nutrition 20% exercise. Fitness 50/50%, Body building 70% nutrition, 30% exercise.
  • Exercise programme only = limited results.
  • How to keep clients motivated? Tracking their progress?

Some Interesting Facts

  • The average person spends 120 minutes and week exercising = Calories out!
  • The average person spends 280 minutes a week eating = Calories in!
  • It’s takes 3 minutes to eat a slice of pizza. . . It takes 20 minutes to burn it of.
  • 80% of people who have a gym membership don’t use it.
  • Due to soil depletion some of our natural foods contain 75% less micronutrients than the did 50 years ago.
  • Only 20% of adults and only 10% of children eat 5 portions of fruit and veg a day.
  • Average Brit spends £110 a month on takeaways.
  • 90% of diets fail because deprecation leads to tiredness, hunger, cravings and loss of will power.
  • The single most effective tool in the battle of obesity is. . . EDUCATION!
  • If only there was a time efficient, cost effective, way get a guaranteed nutrition rich diet so you could lose weight and feel great without feeling hungry or tired, without becoming a nutritionist or chef and having someone to guide, educate and support you along the way.
  • The business that creates this will surely change the world?!


Background to the company

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